Uncover the Possibilities of Niches and Business Models You’ll Enjoy

There are two major decisions you’ll need to make if you embark on this kind of career. The first is what niche you’ll be in and the second is which business model you’ll pursue.

The niche is the topic you choose to be a leader in. In some instances, this won’t necessarily be a factor. But with most business models, you’ll want to pinpoint a niche that makes you happy.

Personal satisfaction is key to success, so don’t choose a boring niche or something you know nothing about just because you hear someone else is making money in it. Choose a niche that you know and love, because your genuine enthusiasm will shine through for your online audience.

The good news is, you can turn almost anything that you enjoy doing into an online career. Whether it’s a hobby, or something you’re just very good at and don’t mind doing, think about how you can monetise it online.

Let’s take the example of the cooking niche, which is one of the most popular niches in this industry. There are many seniors who are making bank simply sharing what they know about cooking and baking.

Not only can you write your own recipe books and publish them for sale online, but you can also earn money by becoming an affiliate marketer who makes recommendations about what items to buy.

If you were in the cooking niche, you might recommend things like a stand mixer, bake-ware, or even bigger items like an outdoor grill. Everything that you use, from the spices you put on the meat that you are cooking for dinner to the beautiful plating that you will use to serve it to guests, is something that you can earn money with.

In addition to creating your own books and making recommendations, you can also choose a business model where you earn money as a content creator in your niche. There are many senior citizens who have accounts on YouTube and TikTok, where they upload short videos of them preparing a dish and earn money from the platform and from followers who appreciate the content they are providing.

You can choose a niche and drill down so that you have something a little more specific, too. For example, instead of just cooking, you could choose the niche of healthy cooking or cooking for a specific type of disease like diabetes or personal preference, like vegetarian.

If you are going into a business model like the sale of private label rights, which is basically ghostwritten articles and reports that you sell to multiple buyers instead of one, then you won’t have to select a specific niche to be involved in – because you can write about anything that your customers need.

The same holds true for other business models such as printable sales. If you are designing downloadable and printable planners, you don’t necessarily need to select a niche.

Instead, you can have a template for your planner and just redesign it for various niches such as sports mums, busy professionals, or themes such as a certain animal or a celestial pattern.

If you are going to be working for clients as a freelance service provider, rather than a PLR content creator, then you can decide whether you want to offer a wide variety of expertise, or you want to specialise in one thing, such as marketing or health.

When you are brainstorming a niche, think about something that you deal with on a regular basis, whether it’s a health issue that you are happy to be managing well or an activity that you enjoy doing, such as some sort of arts and crafts.

You can also slant your niche to a demographic that you are very familiar with, like seniors, men or women. There are many people who are looking for specific advice, such as weight loss for women over 50 years of age.

Another thing you might have fun with, if you want to spend your golden years travelling, is immersing yourself in the travel and leisure industry. That way, you could blog your adventures and earn money from it in the process.